TURNING CLICKS INTO CONVERSIONS

What IS PAID ADS MANAGEMENT?

Paid ads management is the process of setting up, running, and optimising online ads to get the best results for your business.

In the fast-paced world of digital marketing, every click counts. With years of experience in managing successful campaigns across Google Ads, Meta, Bing, and LinkedIn, I’m here to help you maximise your ad spend and drive measurable results. By partnering with me for your ad management needs, you’ll benefit from a strategic approach that prioritises ROI, efficiency, and growth.

HOW IT WORKS

  • 1. The Audit

    Uncovering Instant Improvements

    We’ll kick things off with a comprehensive audit of your existing ads, diving into performance metrics to spot immediate opportunities for impact. If you haven’t started running ads yet, no worries—I’ll review your business goals and objectives, ensuring that every penny you spend is aligned with the right keywords and channels. This audit will serve as the foundation for a tailored action plan, complete with a timeframe and quote. And the best part? This audit is free, following our initial call to determine if we’re the right fit.

  • 2. The Setup

    Building or Restructuring Your Ad Campaigns

    Once we’ve mapped out the strategy, I’ll either create new ads from scratch or restructure your existing campaigns to ensure maximum effectiveness. This process typically takes 2 to 4 days of dedicated project work. I’ll set up highly targeted campaigns with high-quality ad copy, valuable keywords, and advanced ad techniques. By leveraging tools like Search Term Reports, conversion tracking, and negative keywords, I’ll layer your campaigns with strategic efficiencies that drive results.

  • 3. Ongoing Management

    Optimising for Continued Success

    After we’re satisfied with the initial setup, we’ll transition into the management phase. This involves 2 to 4 days each month focused on continuous optimisation. I’ll hunt for new opportunities to enhance performance, run strategic experiments to refine targeting and messaging, and provide you with a monthly insights report. We’ll go over this report together during a video call, ensuring you’re always in the loop and confident in the direction we’re heading.

Let's Make It Happen

Hi there 👋

I’m Lucinda—a Fractional CMO and marketing pro with over a decade of helping businesses scale. My mission? Helping leaders like you succeed with smart strategy, real engagement, and data that delivers results.

I work with people who:

  • Feel lost on where to even begin with marketing.

  • Are pouring money into marketing but not seeing results.

  • Aren't sure who their real target audience is.

If that sounds familiar, let’s chat. Book a free, no-strings-attached 30-minute call today, and let's see how we can unlock the next level of growth for your business.

  • What people are saying

    “Lucinda’s marketing expertise is unmatched. She combines deep strategic insight with a hands-on approach, delivering results that consistently exceed expectations. With the rare ability to merge creative flair with analytical precision, she brings both right-brain innovation and left-brain logic to every challenge which is both unusual and extremely useful for any business.”

    Linda Blank, COO

  • What people are saying

    “I worked closely alongside Lucinda for a decade, five years of which was in partnership successfully launching and scaling an event tech start-up in New York City. Consequently, I have witnessed first-hand the positive impact she has on any business she is a part of. Lucinda is one of the most commercially minded, proactive, capable and resourceful human beings I have ever met. She is tenacious, smart and meticulous. If she comes across any aspect of skill or knowledge she does not know, not only will she learn it, she will master it (at an annoyingly rapid rate!) Her work ethic and commitment to whatever project she is working on is laser-focused and there are few people I have met in my career that I trust or respect more. If your goal is to find someone who will tangibly impact your strategy whilst driving rapid revenue growth, you are in the right place.”

    Gemma Scholz, Client Services Director

  • What people are saying

    “Lucinda’s strategic insight and ability to turn challenges into opportunities are qualities I’ve always admired. Anyone looking to elevate their marketing efforts would be lucky to have her on their team.”

    Kerry McClelland, Managing Director