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It all starts with your

BRAND

what is your brand saying?

is your brand truly connecting with your target market? Are you confident it reflects the value you offer and stands out in a crowded marketplace? If you’re not sure, it might be time for some brand love and development.

HOW I CAN HELP ELEVATE YOUR BRAND

AUDIT

Identifying opportunities for growth

The first step in strengthening your brand is a comprehensive audit. I dive deep into your business objectives, target audience, and competitors to pinpoint strengths and weaknesses. This thorough analysis uncovers areas for improvement and identifies opportunities where your brand can stand out and thrive. By understanding your current position, we can craft a strategy that elevates your brand and aligns it with your goals.

CORE MESSAGING

Creating your brand’s voice

Core messaging is the heartbeat of your brand. Together, we’ll develop messaging that not only speaks directly to your audience but also reflects your brand’s unique value. This foundational step ensures that your brand’s voice is impactful, engaging, and consistently resonates with your target market. Strong core messaging lays the groundwork for a brand that truly connects and leaves a lasting impression.

DESIGN

Visuals that speak volumes

With core messaging in place, the next step is to ensure your brand’s visual identity is equally compelling. I’ll design visual elements that perfectly align with your messaging, creating a cohesive and powerful brand presence. From logos and colour schemes to typography and imagery, every visual component will reinforce your core message, delivering a unified and professional brand experience.

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peopleperhour deck design
Recipe card for catering marketplace trade shows
PR consultancy branding specialising in travel
Whitepaper download for progressive HR audience
peopleperhour social posts
Mindful fitness brand development
Branding product design
Cloud canteen banner

Hi there 👋

I’m Lucinda—a Fractional CMO and marketing pro with over a decade of helping businesses scale. My mission? Helping leaders like you succeed with smart strategy, real engagement, and data that delivers results.

I work with people who:

  • Feel lost on where to even begin with marketing.

  • Are pouring money into marketing but not seeing results.

  • Aren't sure who their real target audience is.

If that sounds familiar, let’s chat. Book a free, no-strings-attached 30-minute call today, and let's see how we can unlock the next level of growth for your business.

  • What people are saying

    “Lucinda’s marketing expertise is unmatched. She combines deep strategic insight with a hands-on approach, delivering results that consistently exceed expectations. With the rare ability to merge creative flair with analytical precision, she brings both right-brain innovation and left-brain logic to every challenge which is both unusual and extremely useful for any business.”

    Linda Blank, COO

  • What people are saying

    “I worked closely alongside Lucinda for a decade, five years of which was in partnership successfully launching and scaling an event tech start-up in New York City. Consequently, I have witnessed first-hand the positive impact she has on any business she is a part of. Lucinda is one of the most commercially minded, proactive, capable and resourceful human beings I have ever met. She is tenacious, smart and meticulous. If she comes across any aspect of skill or knowledge she does not know, not only will she learn it, she will master it (at an annoyingly rapid rate!) Her work ethic and commitment to whatever project she is working on is laser-focused and there are few people I have met in my career that I trust or respect more. If your goal is to find someone who will tangibly impact your strategy whilst driving rapid revenue growth, you are in the right place.”

    Gemma Scholz, Client Services Director

  • What people are saying

    “Lucinda’s strategic insight and ability to turn challenges into opportunities are qualities I’ve always admired. Anyone looking to elevate their marketing efforts would be lucky to have her on their team.”

    Kerry McClelland, Managing Director