A bit about me

Hi, I'm Lucinda.

I’ve never been one to follow the crowd or settle for anything less than exceptional. My first job threw me into the deep end of a toxic PR agency, and I quickly realised this wasn’t it. So, I took a leap, started my own event design company, and four years later, I sold it for a tidy profit.

Since then, I've made it my mission to help startups build marketing systems that actually work for them—no fluff, just results. From scavenger hunt apps to freelancer platforms and food marketplaces, I’ve seen firsthand how a well-crafted marketing strategy can fuel sustainable growth.

My journey has taken me from the North of England to New York, across Europe, and back to London. Now, alongside my trusty cat Socks, I’m here to share what I’ve learned with founders like you. I know how easy it is to get trapped in the endless marketing hamster wheel. I’ve seen too many brilliant founders burn out trying to do it all.

I’m here to let you in on a little secret: marketing doesn’t have to be that hard. Let’s work smarter, not harder, and get your business growing in a way that’s sustainable, efficient, and—most importantly—tailored to you.

Unleash Your Marketing Potential

  • What people are saying

    “Lucinda’s marketing expertise is unmatched. She combines deep strategic insight with a hands-on approach, delivering results that consistently exceed expectations. With the rare ability to merge creative flair with analytical precision, she brings both right-brain innovation and left-brain logic to every challenge which is both unusual and extremely useful for any business.”

    Linda Blank, COO

  • What people are saying

    “I worked closely alongside Lucinda for a decade, five years of which was in partnership successfully launching and scaling an event tech start-up in New York City. Consequently, I have witnessed first-hand the positive impact she has on any business she is a part of. Lucinda is one of the most commercially minded, proactive, capable and resourceful human beings I have ever met. She is tenacious, smart and meticulous. If she comes across any aspect of skill or knowledge she does not know, not only will she learn it, she will master it (at an annoyingly rapid rate!) Her work ethic and commitment to whatever project she is working on is laser-focused and there are few people I have met in my career that I trust or respect more. If your goal is to find someone who will tangibly impact your strategy whilst driving rapid revenue growth, you are in the right place.”

    Gemma Scholz, Client Services Director

  • What people are saying

    “Lucinda’s strategic insight and ability to turn challenges into opportunities are qualities I’ve always admired. Anyone looking to elevate their marketing efforts would be lucky to have her on their team.”

    Kerry McClelland, Managing Director