WHAT IS A FRACTIONAL CMO?

Good question. You’ve come to the right place for the answer.

HI I’M LUCINDA AND I’M A FRACTIONAL CMO.

A Fractional CMO is like having a top-tier marketing strategist without the full-time commitment. Imagine getting the expertise of a seasoned CMO, but on a part-time or project-based basis. I step in to guide your marketing strategy, execute campaigns, and drive growth, but you don’t have to worry about the overhead of a full-time executive. It’s the perfect solution for businesses that need high-level marketing know-how but aren’t ready—or don’t need—to bring someone on full-time. I’m here to provide the insight, strategy, and execution you need, when you need it.

HOW I WORK.

IT STARTS WITH A CALL.

Our journey begins with a discovery call where we dive deep into your business. I’ll want to understand what you offer, who your ideal clients are, and what your aspirations look like. This is where we lay the groundwork for a tailored marketing strategy. Whether you’re launching a new product, seeking to enhance your brand’s presence, or exploring growth opportunities, this conversation sets the stage for everything that follows.

WHICH LEADS TO SOME FEEDBACK.

Next, I’ll conduct a comprehensive audit of your current marketing setup—or identify gaps if you’re just starting out. This step is crucial for uncovering your marketing strengths, weaknesses, and areas ripe for improvement. I’ll evaluate what’s working, what’s not, and prioritise actions that will have the most impact. This feedback will help us pinpoint exactly where to focus our efforts to drive the best results.

WHICH LEADS TO A CLEAR PLAN OF ACTION.

With insights in hand, I’ll develop a detailed, actionable plan. This includes a 30-day and 90-day roadmap with clear, measurable metrics to track our progress. My approach ensures that you have a structured path forward, with actionable steps and benchmarks to gauge success. We’ll work together to execute this plan, adapting as needed based on performance and evolving business needs.

As your Fractional CMO, my goal is to provide strategic guidance, hands-on support, and measurable results—all tailored to your unique business challenges and opportunities. Ready to take your marketing to the next level? Let’s connect and turn your vision into reality.

Ready to get started?

  • What people are saying

    “Lucinda’s marketing expertise is unmatched. She combines deep strategic insight with a hands-on approach, delivering results that consistently exceed expectations. With the rare ability to merge creative flair with analytical precision, she brings both right-brain innovation and left-brain logic to every challenge which is both unusual and extremely useful for any business.”

    Linda Blank, COO

  • What people are saying

    “I worked closely alongside Lucinda for a decade, five years of which was in partnership successfully launching and scaling an event tech start-up in New York City. Consequently, I have witnessed first-hand the positive impact she has on any business she is a part of. Lucinda is one of the most commercially minded, proactive, capable and resourceful human beings I have ever met. She is tenacious, smart and meticulous. If she comes across any aspect of skill or knowledge she does not know, not only will she learn it, she will master it (at an annoyingly rapid rate!) Her work ethic and commitment to whatever project she is working on is laser-focused and there are few people I have met in my career that I trust or respect more. If your goal is to find someone who will tangibly impact your strategy whilst driving rapid revenue growth, you are in the right place.”

    Gemma Scholz, Client Services Director

  • What people are saying

    “Lucinda’s strategic insight and ability to turn challenges into opportunities are qualities I’ve always admired. Anyone looking to elevate their marketing efforts would be lucky to have her on their team.”

    Kerry McClelland, Managing Director