WHAT IS A FRACTIONAL CMO?
Good question. You’ve come to the right place for the answer.
HI I’M LUCINDA AND I’M A FRACTIONAL CMO.
A Fractional CMO is like having a top-tier marketing strategist without the full-time commitment. Imagine getting the expertise of a seasoned CMO, but on a part-time or project-based basis. I step in to guide your marketing strategy, execute campaigns, and drive growth, but you don’t have to worry about the overhead of a full-time executive. It’s the perfect solution for businesses that need high-level marketing know-how but aren’t ready—or don’t need—to bring someone on full-time. I’m here to provide the insight, strategy, and execution you need, when you need it.
HOW I WORK.
IT STARTS WITH A CALL.
Our journey begins with a discovery call where we dive deep into your business. I’ll want to understand what you offer, who your ideal clients are, and what your aspirations look like. This is where we lay the groundwork for a tailored marketing strategy. Whether you’re launching a new product, seeking to enhance your brand’s presence, or exploring growth opportunities, this conversation sets the stage for everything that follows.
WHICH LEADS TO SOME FEEDBACK.
Next, I’ll conduct a comprehensive audit of your current marketing setup—or identify gaps if you’re just starting out. This step is crucial for uncovering your marketing strengths, weaknesses, and areas ripe for improvement. I’ll evaluate what’s working, what’s not, and prioritise actions that will have the most impact. This feedback will help us pinpoint exactly where to focus our efforts to drive the best results.
WHICH LEADS TO A CLEAR PLAN OF ACTION.
With insights in hand, I’ll develop a detailed, actionable plan. This includes a 30-day and 90-day roadmap with clear, measurable metrics to track our progress. My approach ensures that you have a structured path forward, with actionable steps and benchmarks to gauge success. We’ll work together to execute this plan, adapting as needed based on performance and evolving business needs.
As your Fractional CMO, my goal is to provide strategic guidance, hands-on support, and measurable results—all tailored to your unique business challenges and opportunities. Ready to take your marketing to the next level? Let’s connect and turn your vision into reality.